Case Study GIMBER
GIMBER, FROM PURPOSE TO GLOBAL TRACTION
GIMBER started with a strong foundation: a high-quality product, clear purpose and early traction within a growing non-alcoholic movement. The challenge was not creating demand — but accelerating it in the right way.
Context
At an early stage, the brand operated with a small team and a direct-to-consumer model, owning its distribution and margins. The opportunity was to expand beyond early adopters and build demand in high-value channels, starting with hospitality.
Approach
We focused on a deliberate go-to-market strategy built around selective placement and credibility.
Starting from a strong initial base in a high-end concept store, the brand was introduced into top-tier hospitality through a targeted network of Michelin-star venues and leading bartenders — aligning with an audience already shifting towards high-quality non-alcoholic alternatives.
At the same time, exposure was amplified through carefully chosen moments:
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selective well-matched event picking, like only one high-end fair instead of broad presence
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collaborations with Michelin chefs and creators
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earned media through influential personalities, including national television