21+ Years in marketing, brand positioning and buisiness development – working with brands nationally and internationally, from early-stage venures to established players.
Across two decades of entrepreneurship, I’ve learned that strong brands are build through clear positioning, sharp choices and smart resource allocation. That thinking shaped the model-based approach I use today: helping brands create focus, traction and lasting differentiation in the market.
“Peter is a great partner working with BITE for more than a year. His task was to form a go-to-market strategy for BITE on-trade products and execute it in the Belgium market. Peter has a good understanding of sales and business conduct in general and has an eye for details. With his background in marketing, he has a good strategic approach, when it comes to introducing new concepts to the market.”
Frederik Selvang
COO
“Great to work with Peter. Peter helped us on both sales and marketing in the early days of our story. His drive and passion were a precious fuel to our kickstart. Very handson, sales driven and passionate about marketing. And of course his great knowledge of Belgian and International On trade market. Happy to recommend.”
Dimitri Oosterlynck
Founder
“The Captain Fantastic’s Brand Identity workshop comes highly recommended. A brand identity is the corner stone of a successful business. If you are building a company or looking to strengthen your brand, make sure to talk to Peter Vanagt.”
Philippe Michiels
CEO
