PROJECTS
THE BRANDS
Purpose driven brands portfolio
Concepts that turned into brands
1: DROPS ONLY THE GOOD STUFF
Innovative Marketing & Sales Solution for Quality Belgian Beverage Brands
- Founded: 2020
- Status: Closed (2022)
- Web: Offline
DROPS was founded from a need in the market for quality, local beverage brands to go to market and grow the right way. By balancing sales representation in the on- and off-trade with marketing insights, we built a rich portfolio of local brands including GIMBER, The Mocktail Club, Victor & Charles Champagne, Midi, Deluxe Distillery and many others — pioneering a market-enabling model that was later copied by others.
2: FAIRYDUSTERS
Innovative Marketing & Sales Solution for Purpose Driven Beverage Brands
- Founded: 2020
- Status: Closed (2024)
- Web: Offline
Fairydusters was initially founded as the engine behind DROPS and grew into the public face of a service solution enabling international, purpose-driven and quality-focused brands to go to market in Belgium. Through a simple model combining sales representation with content-driven marketing, we successfully introduced Bite Drinks (DK) and Anaperitivo (DK) to the Belgian market, growing both into a strong negotiation position with national distributors for long-term market presence.
3: SPINE
Wild By Nature
- Founded: 2026
- Status: Active
- Web: Coming soon!
Hang tight, I’ll tell you more soon about this truly wild stuff!