Scale what works | Strategies for brands | Captain Fantastic

SCALE WHAT WORKS

THE CAPTAIN FANTASTIC STRATEGY

A brand strategy for FMCG, food, beverage & lifestyle brands

Hi, I’m Peter Vanagt. I help brands get it right from the start — positioning, the right places and credibility — so scaling actually works.

Whether you’re launching or already scaling, the same principles apply.

FROM POSITIONING TO SCALE.

How it works in practice

GIMBER

Built from a strong starting point — clear purpose, sharp positioning and a controlled, fully owned distribution approach.

Established credibility through high-impact channels like premium venues, key accounts, earned exposure in earned media and events, then scaled from local traction to national and international growth.

BITE DRINKS

Introduced in Belgium by starting in the right venues and building early traction, both top-down and bottom-up.

Secured national distribution and generated international interest by aligning sales and marketing from day one.

HOW WE WORK TOGETHER

Answering your key questions upfront

+ WHERE DO WE START?

We start by getting the foundation right — positioning, choices and direction.

+ WHAT IF WE’RE ALREADY IN THE MARKET?

Then we realign what’s not working and build from there.

+ HOW DOES THIS TRANSLATE INTO ACTION?

Through concrete steps across positioning, placement and commercial execution.

+ DO YOU WORK WITH OUR TEAM?

Yes — aligning sales, marketing and partners is part of making it work.

+ WHAT KIND OF COMPANIES DO YOU WORK WITH?

Brands in FMCG, food, beverage and lifestyle looking to build or scale the right way.

+ WHAT DOES ENGAGEMENT LOOK LIKE?

We start with an audit, go deeper through a workshop, or work together end-to-end.

WAYS TO WORK TOGETHER

Applying the strategy based on where you are

STRATEGIC AUDIT

A focused entry point to get clarity on your positioning, approach and opportunities.

WORKSHOP

A hands-on session to define your positioning, sharpen choices and align your direction.

END-TO-END

A full partnership to build, implement and scale your brand through positioning, placement and execution.

LET’S EXPLORE WHAT FITS YOUR SITUATION

LET’S MEET.

TALK SCALE.

ENJOY DRINKS!

Contact

+32 472 935 643

hi@captainfantastic.be

Address

Antwerp – Belgium, but the captain is wherever you need him to be!

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