Captain Fantastic Logo

PIONEER IMPACT.

IMPACTFUL AND TRANSPARENT STRATEGIC SOLUTIONS FOR TOMORROW’S BEVERAGE, FOOD & LIFESTYLE BRANDS.

GO BEYOND THE SALE.

Enabling end to end transformations
With a holistic approach, I craft strategies that embed effectiveness and purpose into every touchpoint, across the full product experience, even after the sale. Each solution is tailored to your brand, creating a genuine perception that resonates with tomorrow’s consumer.
Ready to stand out, drive change, and build lasting loyalty? Let’s pioneer your impact!

SERVICES.

For a genuine brand that thrives
BRAND POSITIONING

I empower brands to thrive in today’s evolving market and prepare for tomorrow’s challenges. Whether refreshing an outdated positioning or crafting a bold new vision, I ensure your brand story, consumer values, tone of voice, funnels and messaging work in harmony. The result? A brand that stands out, resonates deeply with your audience, and fosters lasting loyalty.

Discover the products
SALES STRATEGIES

Effective business development is the motor of a thriving brand. I design smart sales strategies that build powerful pipelines and strengthen every stage of the customer journey. From targeted suspect listings and converting prospect pitches to the ultimate goal: a reordering customer. I coach your in-house reps or local distributor teams to build strong, lasting relationships.

Discover the products
CIRCULAR SOLUTIONS

Sustainability isn’t just a goal, it’s your DNA and a strategy for growth. I craft actionable circular solutions beyond just recycling for every touchpoint of your product experience, aligining with your customers’ values. I help you build a future proof business that fosters trust, benefits the planet, and above all your bottom line!

Discover the products

WHEN WORK WITH ME?

Your challenges I solve

I'M LAUNCHING A BRAND, PRODUCT OR SERVICE

Strategic brand positioning is the core of your business. I define your brand’s DNA allowing you to clearly communicate your values, while aligning them seamlessly with your audience. With this solid foundation, you drive long-term effectiveness and build loyalty from the start.

Find your solution here!

I FEEL OUR MARKETING IS ALL OVER THE PLACE

Without a clear strategy, marketing efforts become scattered, ineffective and create budget loss. A brand identity brings focus, aligns your core values and customer insights. By crafting a clear strategy, I ensure every campaign, message, and touchpoint works toward a consistent, impactful brand presence.

Find your solution here!

I Can't capture my brand in 3 terms when pitching

Many brand owners resort to service descriptions and storytelling when presenting their brand. With brand positioning, a clear identity captures your brand in 3 terms, differentiating it, generating focus, enabling effective  communication, and resonating with customers. It empowers you to capture your brand in 2 sentences during any pitch, grabbing attention instantly.

Find your solution here!

I Can't capture my brand in 3 terms when pitching

Many brand owners resort to service descriptions and storytelling when presenting their brand. With brand positioning, a clear identity captures your brand in 3 terms, differentiating it, generating focus, enabling effective  communication, and resonating with customers. It empowers you to capture your brand in 2 sentences during any pitch, grabbing attention instantly.

Find your solution here!

I want to embrace circularity but where to start

Embracing sustainability can feel overwhelming, but it starts with a clear vision and strategy. I simplify the process by indentifying actionable steps tailored to your business and audience. From initial moves to creative solutions, I guide you toward sustainable practices that make a genuine impact.

Discover your solution here!

Sustainability feels like a cost, not an opportunity

Embedding sustainability strategies unlocks new potential with tomorrow’s customers. Through creative solutions, I help you turn eco conscious practices into competitive advantages, open new revenue streams, and foster stronger customer loyalty. 

Discover your solution here!

YOUR SOLUTIONS.

Transparent, simple, impactful
YOUR BRAND
AUDIT

A deep dive into your brand positioning,  business development,  and / or sustainable challenges.

You get:

A detailed report outlining key findings and actionables. 

Run through time:

– Regular: 7 days

FROM
960€
SALES STRATEGY
DECK

A hands-on set of sessions that define your B2B sales strategy, providing a clear direction and set of tools for all your sales efforts.

You get:

A custom-branded deck outlining your sales funnel, key conversion moments, pitch storytelling, pipeline strategy, and targeting assets.

Run through time:

– Regular: 20 days
– Fast Track: 15 days

FROM
4.000€
FAST TRACK
+1.800€
STRATEGIC BRAND
POSITIONING BOOK

A hands-on set of sessions that define your brand positioning, providing a clear direction, and an effective long term outreach.

You get:

A branded branded identity e-book capturing: consumer values, brand values, mission, usp’s, client personas, tone of voice, … 

Run through time:

– Regular: 25 days
– Fast Track: 20 days

FROM
7.200€
FAST TRACK
+2.400€
CIRCULAR STRATEGY
DECK

An interactive set of sessions developing creative solutions for all your sustainable & circular challenges.

You get:

A branded, detailed slide deck with tailored actionable steps, creative solutions and strategic sustainability solutions.

Run through time:

– Regular: 15 days
– Fast Track: 10 days

FROM
2.400€
FAST TRACK
+960€

FREE STUFF.

FOOD FOR THAUGHT!

BLOG:
RELEVANT & INSIGHTFUL ARTICLES 

A blog filled with articles on relevant  market insights, case studies, sales-, brand positioning – and circular strategies to fire you up!

VIEW BLOG

VIDEO:
FUTURE PROOF BRAND POSITIONING, THE BASICS

A guide on how to create a resonating strategic brand positioning driving customer fandom, long term effectiveness and thriving engagement.

VIEW MOVIE

E-BOOK:
CLOSE YOUR LOOP: PURPOSE, REUSE, REPAIR 

How to create a truly sustainable brand by implementing creative circular strategies using the new PRR Model.

GET YOUR COPY

SERIOUS ABOUT CIRCULAR.

Circularity is brand evolution
In a world where sustainability goes beyond recycling, I believe products and services designed for purpose in every touchpoint, truly reduce impact on the environment and build strong genuine customer relations. Because the brands who are crazy enough to believe they can change the world are the ones who do.

LET’S MEET.

TALK SHIFT.

ENJOY DRINKS!

Contact
+32 472 935 643
hi@captainfantastic.be
Address
We’re building a new house on the prairie as we speak!
Stay in the loop with Cap’s newsletter

Get free inspiration on brand positioning and circular creative strategies in your mailbox. The Captain promises to keep it interesting and valuable!

SUBSCRIBE TO NEWSLETTER

© CaptainFantastic.be / Privacy & Cookies Policy

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from - Youtube
Vimeo
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google
Save
We use cookies to enhance your experience while using our website. To learn more about the cookies we use and the data we collect, please check our Privacy Settings.
I Accept