Case Study Bite Drinks
BITE DRINKS, FROM MARKET ENTRY TO NATIONAL DISTRIBUTION
Bite Drinks, a Danish brand built around a circular, bag-in-box concept, set out to enter Belgium as its first export market. With a strong product but limited marketing resources, the challenge was to create traction efficiently.
Context
The brand introduced an innovative format focused on sustainability, quality ingredients and versatility. However, as a new small player with limited budget, traditional go-to-market approaches were not viable.
Approach
We focused on a targeted entry strategy combining placement and content.
A two-fold approach was implemented:
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Top-down and bottom-up placement — introducing the brand simultaneously in high-end Michelin-star venues, mid-level quality locations and scalable hospitality chains
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Content-driven credibility — capturing high-quality content in referential venues and redistributing it across partners, channels and the brand itself to amplify visibility and signal quality